About This Role

As the Head of Marketing Tech & Analytics at Novacard, you will play a pivotal role in scaling our performance marketing efforts in Mexico. With a current focus on Meta platforms (Facebook/Instagram), you will be responsible for establishing a robust technical framework that drives analytics, tracking, and automation. This position is essential for our vision of creating a universal bank in Mexico, and your contributions will directly impact our ambitious goal of becoming a $5B+ company within the next five years. You will collaborate with a dynamic team of over 150 professionals, bringing together talent from top banks and fintech firms across Russia, Mexico, Argentina, and Colombia. Your work will offer significant opportunities for growth and learning in a fast-paced environment.

What You'll Do

• You will develop and implement a comprehensive marketing tech strategy that aligns with our business goals.

• You will oversee the setup and optimization of tracking systems to ensure accurate data collection and analysis.

• You will lead the analytics team to derive actionable insights from marketing data, influencing key business decisions.

• You will collaborate closely with cross-functional teams, including product, sales, and tech, to ensure marketing efforts are integrated and effective.

• You will identify and implement automation tools that streamline marketing processes and enhance efficiency.

• You will stay updated with industry trends and best practices to continuously refine our marketing tech stack.

• You will mentor and grow your team, fostering a culture of innovation and performance excellence.

What We're Looking For

Required Skills & Experience

• Proven experience in marketing technology and analytics, with a minimum of 5 years in a leadership role.

• Strong understanding of Meta platforms (Facebook/Instagram) and performance marketing strategies.

• Bachelor’s degree in Marketing, Data Science, Business, or a related field; advanced degree preferred.

• Proficiency in analytics tools (e.g., Google Analytics, Facebook Analytics) and marketing automation platforms (e.g., HubSpot, Marketo).

• Excellent communication and collaboration skills to work effectively with diverse teams.

• Fluency in English and Spanish is required; additional languages are a plus.

• Strong analytical mindset with the ability to translate data into actionable strategies.

Preferred Qualifications

• Experience in the fintech industry or with financial products.

• Familiarity with advanced analytics techniques, such as A/B testing and predictive modeling.

• Certifications in digital marketing or data analytics would be advantageous.

• Knowledge of the Mexican market and its regulatory landscape is preferred.

Technical Environment

• You will utilize tools such as Google Analytics, Facebook Ads Manager, and CRM systems.

• Familiarity with programming languages like SQL and Python for data manipulation is a plus.

• Agile methodologies and project management tools (e.g., JIRA, Trello) will be part of your daily workflow.

• Collaboration tools like Slack and Microsoft Teams will facilitate communication within your team.

What Success Looks Like

• Key performance indicators will include increased performance marketing ROI, improved data accuracy, and successful implementation of automation processes.

• You will have a structured onboarding process designed to set you up for success within your first 90 days.

• Long-term growth opportunities will include leading larger teams and influencing company-wide marketing strategies.

• Your impact will be measured by the successful scaling of our marketing efforts across Mexico and contributions to overall company objectives.

Why You'll Love This Role

• You will have access to professional development opportunities and continuous learning resources.

• Engage in interesting technical challenges that will enhance your skills and career.

• Join a vibrant team culture that values innovation, collaboration, and diversity.

• There are plentiful opportunities for career advancement as we grow rapidly.

• Enjoy a work-life balance and flexibility, with relocation support, housing assistance, and residency permit processing included.

Join us at Novacard and be part of our journey to redefine banking in Mexico!