About This Role

At Cheeky, we're on an exciting journey of growth, collaborating with some of the biggest creators in the world to bring innovative products to life. As our first marketing hire, you'll play a pivotal role in shaping our brand and driving our marketing strategy. You'll have the opportunity to make a significant impact by developing campaigns that attract new customers and retain existing ones. This is a unique chance to work in a dynamic environment where creativity meets strategy, and your ideas can transform into reality.

In this role, you'll collaborate closely with our product and creative teams, providing valuable insights that will help us connect with our audience in meaningful ways. You'll also have plenty of opportunities for growth and learning as you help us build our marketing foundation from the ground up.

What You'll Do

• You will develop and execute marketing campaigns focused on customer acquisition and retention for our consumable products.

• You will analyze market trends and competitive landscape to inform your strategies and optimize campaign performance.

• You will create engaging content for various platforms, including social media, email, and our website, ensuring brand consistency across all channels.

• You will collaborate with our product and creative teams to bring new product launches to market successfully.

• You will track and report on key performance metrics, making data-driven decisions to enhance our marketing efforts.

• You will engage with our online community, fostering relationships and gathering feedback to continuously improve our offerings.

• You will stay up-to-date with industry trends, particularly in gaming, anime, and online culture, to ensure our marketing remains relevant and engaging.

What We're Looking For

Required Skills & Experience

• 3+ years of experience in marketing, with a focus on customer acquisition and retention in the consumable goods sector.

• Proven ability to create and execute successful marketing campaigns that drive measurable results.

• Strong proficiency in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software.

• Excellent written and verbal communication skills, with a knack for storytelling and content creation.

• Creative thinker with strong problem-solving abilities and attention to detail.

• A passion for gaming, anime, or online communities is a must; understanding these cultures will help you connect with our audience.

• Bachelor's degree in Marketing, Business, or a related field is preferred.

Preferred Qualifications

• Experience with SEO and content marketing strategies.

• Familiarity with graphic design tools like Canva or Adobe Creative Suite.

• Knowledge of influencer marketing and community engagement strategies.

• Additional certifications in digital marketing or related fields are a plus.

• Understanding of metrics and KPIs relevant to marketing success.

Technical Environment

• You'll work with a variety of marketing tools, including CRM systems, email marketing platforms, and social media management tools.

• Familiarity with project management tools like Trello or Asana will be beneficial for team collaboration.

• Data analytics software (e.g., Google Analytics) will be essential for measuring campaign performance.

• We value agile methodologies and encourage collaboration across teams for continuous improvement.

What Success Looks Like

• You will set clear KPIs for your campaigns, with an aim to increase customer acquisition by 25% and retention by 15% within the first year.

• You will be fully onboarded within the first month, with initial marketing campaigns launched and feedback gathered within the first three months.

• Long-term growth opportunities include leading a marketing team as we scale and expand our product offerings.

• Your work will directly contribute to Cheeky's brand recognition and market share, helping us to achieve our ambitious growth goals.

Why You'll Love This Role

• You'll have the chance to shape the marketing strategies of a fast-growing brand and see your ideas come to life.

• We foster a culture of innovation, where your creativity will be valued and encouraged.

• You'll work alongside passionate individuals who share your interests in gaming, anime, and online culture.

• We offer flexible working arrangements to ensure a healthy work-life balance.

• You'll have access to professional development resources to support your growth in the marketing field.

Join us at Cheeky, where your passion and expertise can make a real difference! Apply now to become a key player in our marketing journey.